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Clinical Quality and Patient Safety

In Case of Emergency (ICE)

We are promoting In Case of Emergency (ICE) as part of a national awareness campaign to highlight the importance of carrying next of kin details at all times. The campaign benefits patients' loved ones as well as the patient. Research suggests people recover quicker from the psychological effects of their loved one being hurt if they are involved at an earlier stage and they can reach them quickly.

The campaign asks people to think carefully about who will be their ICE partner - with helpful advice on who to choose - particularly if that person has to give consent for emergency medical treatment.

The idea of ICE came from a Cambridge based Paramedic has launched a national campaign with Vodafone to encourage people to store emergency contact details in their mobile phones.

Trust Headquarters, Unit 3 Abbey Court, Sowton Industrial Estate, Exeter, EX2 7HY, Tel: 01392 261500, Fax: 01392 261510, Email: publicrelations@swast.nhs.uk

Copyright © 2006 South Western Ambulance Service NHS Trust