After 2 years of consultation between the board, politicians and its members, Nominet (the organisation behind .uk domain names) have decided that after almost 20 years of operating on the third level of the Internet, It will allow domain names to be sold on the second extension level.
This means that you no longer have to settle for the elongated .co.uk .org.uk .me.uk etc. you can now have a name which ends in the extremely impressive and simpler .uk
From a branding point of view, this is fantastic news for the UK Internet. It finally puts us on the same level as the .com .de and other major domain extensions across the globe.
During the consultation about whether of not to release domain names on .uk, Nominet and its members decided upon several methods of how to release them. They knew that because yourname.co.uk would be confusingly similar to yourname.uk, It would be unfair to current users of .co.uk domain names / brands if the .uk domain was obtained by someone else.
Therefore it was decided that because the .co.uk was the U.K's major internet platform and was significantly more populated and important to the economy than the .org.uk / .me.uk - its users would be given priority in deciding if they want to obtain the .uk equivalent of their .co.uk
.co.uk registrants were therefore given a period of time in which they have a priority option of registering the .uk. After this period of time has expired, these names will be scheduled for release for anyone to purchase and use.